The La Maison Talulah Instagram feed is full of beautiful females, wearing beautiful dresses, in beautiful locations. However, we need to let you know that there’s more depth to this aesthetically decorative feed, and that lies in the soul, wisdom and intelligence of the actual women behind the pictures.
More Than She Wore: the substance of the women we feature.
Indianna Roehrich has accomplished more in her early 20s than most have in their entire professional career. After studying at Harvard University and RMIT, rather than apply for jobs like most students, she decided to make the leap and start her own company. Having already amassed a large following on her personal Instagram, her clear passion for social media and style meant that the launch of Simply Social MGT in 2015 was only the next logical step. Read on to learn how Indianna made the transition to a successful businesswoman, and how she performs the delicate balancing act of Managing Director to a full-service agency while also being a social media influencer herself.
You took a huge risk in 2015 founding Simply Social Management after deciding that traditional media was no longer fulfilling the needs of modern businesses. How much courage did it take to make such a big leap from being a social media manager to a director and founder of your own company?
I was in my final semester of University and everyone in my course was applying for jobs. I thought, "I already have three clients, and I was doing social media for under my belt, so why not make a business of it?" Coming from a family where my mother and father both ran their own business, this was where the drive and courage came from to go for it.
You studied communications, business and public relations at RMIT and a number of related courses at Harvard University. Have you always had a love for fashion and what made you decide to combine your education and artistic flare to create Simply Social MGT?
I'm a big believer in the saying "knowledge is power". I like to know a bit about everything to achieve the best possible outcomes for my clients. I started networking from when I was 15 through the modelling industry and was lucky enough to meet some very talented people in the fashion industry that I still look up to. I always want to be putting forward new and exciting ideas in front of my clients so combining these passions works well.
How would you describe your personal sense of style?
I like to keep my style simple and classic.
You are a young businesswoman with a successful company. You have already achieved so much – Is there anything else you want to conquer in the business world?
Yes, definitely! I'm in the process of setting up overseas which is a very exciting step for Simply Social MGT.
You post almost everyday on your personal social media account on top of running your business. Do you get any time to yourself, if so what is your favourite thing to do in your spare time?
I enjoy doing a Pilates class at KX and walking my dog.
It takes a lot of drive to do what you do. Did your work ethic come from the values that were imparted on you growing up?
I grew up in a family business. I know how important it is for a business to succeed. That’s been instilled in me from a young age. My brother and I were taught that if you want to be successful, you’ve got to work for it.
Your Instagram page features a lot of love for New York – what do you love about NY City?
My father is American so I’ve always had a love for the States. It’s the place to be (besides Melbourne!). There’s a different drive when you’re in New York, people walk faster, work faster and the sky's the limit.
What are some of the challenges you have faced in the last two years with your company and how have you overcome them?
Social Media is a 24/7 round-the-clock job. It’s not a 9-5. Finding the balance at the start was hard.
You have a lot to juggle in your professional life along with the stresses of maintaining a personal life. Do you have a secret to managing it all?
Don’t let the stress get to you. I’m quite a calm person and I don’t let things get to the point of being too stressful. My tip would be only take on as much as you can handle.