Meet Tom Kirkhope founder of Alias Mae. 

We had a chat with Tom and the team behind Alias Mae about their style preferences for surviving the Spring Racing season. 



Tell us a little bit about your brand and how you started?
We started the brand in 2011 with the inspiration to deliver a product that was different to what was out there. We felt as though everything was looking a bit the same from season to season so just put pen to paper and went for it.
What would you wear to the races this year?
First of all, LOVE Toni Maticevski. The team are also planning to wear Bianca Spender, Dion Lee and possibly Ellery.
The Team’s 3 tips for dressing for the races….
- Dress below the knees
- Wide brim hat to shield you from the sun
- Alias Mae shoes (of course!)
Top 3 handbag items for racing season….
Sunscreen - Lip balm - Sun glasses
Which Alias Mae pieces are a must-have for the 2016 race season and why?
The gorgeous Abeba heel will set you a part. The Casper heel will have you race ready within seconds, and Abacus gives extra detail to an amazing outfit.
What is your favourite race day of the year?
Oaks, but also always have fun at Derby Day with friends.